Ekaterina Grebenyuk's profile

Yandex Market 3D Guide

Ekaterina Grebenyuk
•
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design


3d guide for Yandex Market

I was working on a 3D visualizations guidelines for marketplace.

The goal was to create 3D style for rendering brand visualizations, offline ads, digital, etc. It was important to find the balance between realism and vivid visualization without a lot of details, that would look good on different formats - from billboards to push notifications in a mobile application.

Here is a 3D brand book about composition, materials and light for rendering products and videos.


branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design



Offline

Also there is visualisation of offline media and other examples of using the identity.

branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design



Web

3d style should fit different formats, including web.

branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design
branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design



Uniform 3D style should fit for the visualization of different product categories​​​​​​​

branding art direction motion graphics motion design 3D Render brand identity brand book Guide graphic design



Animation

The animated brand object can become an additional tool that gives expressiveness.




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Yandex Market 3D Guide
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Ekaterina Grebenyuk's profile

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Ekaterina Grebenyuk's profile
Moscow, Russian Federation

Yandex Market 3D Guide

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